Action in 2023
16.7%
Like-for-like sales growth vs. 2022
8,988
New jobs created during 2023
€11.3
billion in net sales, +28% year-on-year
In 2023, Action celebrated its 30th anniversary. Since our foundation, we have become a fast-growing discount retailer operating in Europe.
-11%
Reduction in carbon emissions from our own operations
100%
Of our cotton sustainably sourced
Action launched its first-ever circular product: plastic baskets ideal for organising pens or kitchen utensils. The baskets are a closed-loop product that reuses materials – in this case, damaged items returned from customers – to prevent them from being wasted.
We took further measures to reduce our carbon footprint. For example, we switched away from natural gas, installed more solar panels, and finalised preparations to commit to the Science-Based Target initiative (SBTi).
In 2023, we added 303 new stores.
In 2023, we also increased the number of countries in which we operate from 10 to 11.
By the end of the year, we had 2,566 stores across Europe.
We opened our 799th store in France in 2023 – before reaching 800 in January 2024.
Our 2,500th store was opened in Madrid in November 2023.
During the year, we opened our
store in Poland and our
in Germany.
Our products continue to win awards – 14 in 2023 – among them Superfinn Anti Limescale Power Spray and Zenova Sensitive Sunmilk.
We opened new distribution centres at Zakroczym in Poland and at Ensuès-la-Redonne in southern France – and our first-ever store in Slovakia.
We renewed our long-term partnership with SOS Children’s Villages to help some of the world’s most vulnerable children. During the year, we also donated emergency relief to thousands of victims of natural disasters.
€11.3
billion in net sales, +28% year-on-year
16.7%
Like-for-like sales growth vs. 2022
8,988
New jobs created during 2023
In 2023, Action celebrated its 30th anniversary. Since our foundation, we have become a fast-growing discount retailer operating in Europe.
100%
Of our cotton sustainably sourced
-11%
Reduction in carbon emissions from our own operations
We took further measures to reduce our carbon footprint. For example, we switched away from natural gas, installed more solar panels, and finalised preparations to commit to the Science-Based Target initiative (SBTi).
Action launched its first-ever circular product: plastic baskets ideal for organising pens or kitchen utensils. The baskets are a closed-loop product that reuses materials – in this case, damaged items returned from customers – to prevent them from being wasted.
Our 2,500th store was opened in Madrid in November 2023.
By the end of the year, we had 2,566 stores across Europe.
During the year, we opened our
store in Poland and our
in Germany.
We opened our 799th store in France in 2023 – before reaching 800 in January 2024.
In 2023, we also increased the number of countries in which we operate from 10 to 11.
In 2023, we added 303 new stores.
We opened new distribution centres at Zakroczym in Poland and at Ensuès-la-Redonne in southern France – and our first-ever store in Slovakia.
Our products continue to win awards – 14 in 2023 – among them Superfinn Anti Limescale Power Spray and Zenova Sensitive Sunmilk.
We renewed our long-term partnership with SOS Children’s Villages to help some of the world’s most vulnerable children. During the year, we also donated emergency relief to thousands of victims of natural disasters.
