A new topic emerged from this year’s materiality assessment: Available and affordable products. The topic emphasises the positive impact Action has by providing affordable and high-quality products to all members of society, especially for those of lower incomes. Action helps people to buy essentials such as cleaning supplies, hygiene products and other products like clothing and toys for a low price.  

The recognition of this material topic is an important first step. The goal for 2023 is to formulate a suitable KPI, strategy, targets and policies to increase positive impact through low price. Action will engage with stakeholders to better assess their needs and expectations. In the years thereafter we will engage stakeholders to fine tune our strategy, monitoring and evaluating the methods put in place.