Our Action Update is also available as a PDF.
2025 was another year of growth for Action. We welcomed more customers than ever, added 384 new stores across Europe and realised record sales.
This Update tells the story of Action in 2025, from our commitment to offering good-quality products at the lowest prices to our progress in sourcing more sustainable products. It also reflects how we support local communities, reduce our impact on nature and the environment, and invest in colleagues working in our stores, distribution centres and offices.
Our Action Update is also available as a PDF.
2025 was another year of growth for Action. We welcomed more customers than ever, added 384 new stores across Europe and realised record sales.
This Update tells the story of Action in 2025, from our commitment to offering good-quality products at the lowest prices to our progress in sourcing more sustainable products. It also reflects how we support local communities, reduce our impact on nature and the environment, and invest in colleagues working in our stores, distribution centres and offices.