More customers than ever before are shopping at Action. Over the past five years, the number of customers visiting our stores has more than doubled. That is because our customers appreciate the Action formula: good-quality products at the lowest prices. During 2025, we continued to offer the lowest prices for good-quality everyday necessities in each of our markets, providing an enjoyable shopping experience in pleasant and spacious stores. At the same time, we continued to surprise customers with new products reflecting their changing preferences, responding to their current needs and to seasonal trends.

SBTi

Action officially opened its first gas-free distribution centre (DC) in Spain and began operations at three new DCs: at Wallersdorf in Germany, Dunikowo in Poland, and Novara in Italy. Our DCs Illescas and Dunikowo were certified ‘Outstanding’ by BREEAM, a widely recognised environmental standard for buildings. DC Wallersdorf received a comparable DGNB Platinum rating.

In 2025, the Science Based Targets initiative (SBTi) validated Action’s near-term science-based greenhouse gas (GHG) emissions targets in line with the Paris Agreement’s objective of limiting global warming to 1.5°C. Action also increased its target to reduce emissions from its own operations to 75% by 2030 compared with our baseline year 2021 (previously 60%) and started engagement with suppliers to help them set science-based emissions targets of their own.

We opened our first stores in Switzerland and Romania, our 13^th and 14^th markets, respectively. Switzerland is Action’s first country outside the European Union.

In 2025, more people shopped at Action than ever before. An average of 21.6 million customers a week visited our stores. It is our focus on low prices and good-quality products that continues to attract customers. During the year, we added 384 stores: a record, with an average of more than one Action store a day. We also entered two new markets, opening the first Action stores in Switzerland and Romania. In 2026, we are planning to open our first stores in Croatia and Slovenia. By opening new stores, we bring Action to more customers every day.

Our stores are supplied by a network of Action distribution centres (DCs). During 2025, we started operations at three new DCs: in Germany, Poland and Italy. We are planning to open three more in 2026.